Hommasque Website

Please have a look at the website that shows you all of the product range that Hommasque will offer.

http://hommasque.mybigcommerce.com/

This was created by myself and working closely with Bolongaro Trevor head of e-commerce, Abbi Webster. Abbi advised me to work on my big commerce on her recommendation, although this was difficult at the start by the end I felt like I have a good grasp on the website and how to add products and change around the layout.

This would also be more beneficial for the business as it would save money as I could carry out the web design, instead of paying someone else to do it.

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Hommasque

Hommasque

Here is the brand logo for my male make up range. What do you think?

 

Working closely with Graphic designer Senika Simon enabled me to get a professional logo that incorporated everything I wanted and the colours where used fro market research that was carried out.

The feedback from the logo was expensive, eye catching and funky. These are all positive feedback and can now go on the website and also the products that are going to be created.

Tom Ford For Men – 2007

Tom Ford 2008

Tom Ford 2007

In 2007 Tom Ford brought out a campaign for a fragrance for men. Rae Chen 2014 stated that this advert displays a strong patriarchal power dominating approach. The adverts were then reintroduced but the subject became less male dominating in order to appeal to a female based audience as well. However, Chen argues that both sexes are still photographed is a different way to portray a stereotype, the women more sex appealing and the male strong and handsome. Although the independence of women has increased they are still portrayed as objects in adverts, even by the highest of brands.

References

Coming to terms with Tom Ford (maybe).. 2014. Coming to terms with Tom Ford (maybe).. [ONLINE] Available at:http://thenotice.net/2013/11/sexualization-and-agency-of-women-in-advertising/. [Accessed 1 May 2014].

Tom Ford For Men – Make Up

Tom Ford

Tom Ford

Tom Ford launched his male make up brand in 2013; Juan Betancour a famous icon represents the brand. Ford, T (2012) stated in Vogue that he tried all of his own products and he argued that people should be aware that he believes in his own brand. The advert is very masculine as it features Juan Betancour solely applying facial products and the end finish is him dressed in a suit. It gives off the impression that this is his daily routine while still looking well groomed throughout. It shows that he is happy to apply these products and there is an over voice which opens ‘I believe taking care of oneself adds quality to life, and looking the best you can is a show of respect to those around you.’ The advert is interesting and the calm music and black backdrop makes is mysterious and enticing. This advertisement ploy makes the products more appealing to men as the aim of using a famous icon is to encourage consumers to buy the product and feel secure that stars such as Juan Betancourt carryout this beauty routine out on a daily basis.

Tom Ford

Tom Ford

References

Would your boyfriend spend $78 on concealer? Tom Ford launches luxury make-up and grooming line for men | Mail Online. 2014. Would your boyfriend spend $78 on concealer? Tom Ford launches luxury make-up and grooming line for men | Mail Online. [ONLINE] Available at:http://www.dailymail.co.uk/femail/article-2344694/Would-boyfriend-spend-78-concealer-Tom-Ford-launches-luxury-make-grooming-line-men.html. [Accessed 23 March 2014]

Changing Role Models

Arnold Swschwarzenegger

Arnold Swschwarzenegger

 

 

Marcus Buckingham states in 2009 ‘to know a culture look to its icons’. When looking into entertainment heroes over the last 60 years, Arnold Schwarzenegger and Brad Pitt were seen in the limelight. Both iconic stars played roles in films such as Fight Club and Terminator. In this we see very masculine roles, with violence and the use of strength and power to be the hero in the film. Although both actors will have undergone hair and makeup styling before shooting, there is no sign of guy liner and muscle and sweat is used for embellishment.

 

 

 

 

 

However, when looking at what stars are in the limelight for nowadays, it is apparent that people such as Justin Bebier, Robert Pattinson, and Zac Effron are taking over the cinema screens. Is it clear that all three young men are well groomed and have a similar look about them. This look being longer hair, a slim frame, flawless skin, and a well-executed dress sense combined of skinny jeans and tight fitting tops. The films we see are High School Musical (2008), Twilight (2008) and Believe (2013). There is considerably less concentration on factors such as fighting and strength. Now the stars are expected to sing and dance and there is a more emotional connection from the characters to females. For example Pattinson plays a vampire in Twilight (2010). The oxford dictionary defines this as a corpse which leaves its grave at night to suck the blood out of humans with sharp teeth. However, this is not the case in the love story plot. Pattinson falls in love with a human girl and as this is not the norm for such a character, we see throughout the film how he controls his desire to be with the one he loves. Pattinson’s character Edward is portrayed as being more beautiful than human, even his skin sparkles in the sunlight. The audience follows the unconventional love story and we never see teeth only emotions from both characters. The only strength we see is supernatural powers in the name of love.

 

 

 

 

Justin Beiber

Justin Beiber

Robert Patterson

Robert Patterson

The younger and some of the older generation will aspire to this role model that is now being promoting in magazines, television screens and on the red carpet. When looking into history it can be seen that society follows the trends seen on icons of that day or era – for example the punk era when youngsters aspired to represent bands like Madness, The Who and The Sex Pistols.

References

Adult films – AskMen. 2014. Adult films – AskMen. [ONLINE] Available at:http://uk.askmen.com/entertainment/special_feature_150/150b_special_feature.html. [Accessed 25 March 2014].

vampire: definition of vampire in Oxford dictionary (British & World English). 2014. vampire: definition of vampire in Oxford dictionary (British & World English). [ONLINE] Available at:http://www.oxforddictionaries.com/definition/english/vampire. [Accessed 01 April 2014].

Yorkie Advertisement.

Nestlé’s Yorkie bar was re-introduced on April 1st 2001. The advert was produced by J Walter Thompson. Yorkie website argues the campaign with the tag line ‘it’s not for girls’ was created as ‘in today’s society, there aren’t many things that a man can look at and say that’s for him.’ With the increase in sales in Yorkie and the marketing communication expressing “the media are constantly reminding us of the increasing success of women” could it be argued that through the constant praise of success given to women we as a society are emasculating men? This advert would suggest that men are possibly feeling this way.

The advert states ‘Man fuel for man stuff’ yet portrays men carrying out simple everyday tasks but acting like a superhero. Is it that men feel unappreciated by society, particularly women and that they are now expected to do tasks that women have in the past been performed on a daily basis or could it just be a change in  the way society now stereotypes and views men, in this once female role?

yorkie3

References

Unapologetically Female: Yorkie: It’s Not for Girls!. 2014. Unapologetically Female: Yorkie: It’s Not for Girls!. [ONLINE] Available at:http://www.unapologeticallyfemale.com/2007/03/yorkie-its-not-for-girls.html. [Accessed 23 March 2014]

 

 

Advert in 1950’s

Advert 1950's

Advert 1950’s

In the 1950’s Women were encouraged by adverts such as Pepsi Cola to keep a man happy by cooking and cleaning for him. Adverts which promoted women to be a stay at home wife and look after men are now to be seen as sexist and yet the Yorkie advert, which in turn portrays another sexist image, created 30.8% increase in sales stated the Campaign Live Magazine.

This will be discussed in my next blog post.

 

 

 

 

 

 

 

 

References

Unapologetically Female: Yorkie: It’s Not for Girls!. 2014. Unapologetically Female: Yorkie: It’s Not for Girls!. [ONLINE] Available at:http://www.unapologeticallyfemale.com/2007/03/yorkie-its-not-for-girls.html. [Accessed 23 March 2014]

Understanding 60s Womens Liberation Movement by Carolyn Teasley | Life Paths 360 . 2014. Understanding 60s Womens Liberation Movement by Carolyn Teasley | Life Paths 360 . [ONLINE] Available at:http://www.lifepaths360.com/index.php/understanding-60s-womens-liberation-movement-13722/. [Accessed 4 February 2014].

Found In Mom’s Basement

 

Advert for Men's Hair Product

Advert for Men’s Hair Product

When looking into one of the first adverts for mens’ hair products produced by ‘The Dry look’; the irony is that the tag line states, ‘found in mom’s basement.’ This shows that men initially followed women in their way of styling and grooming and as no alternative male products were available, used women’s products to achieve this goal. Concluding that men only continue to use facial products to conform to what adverts and society suggests, similarly to the adverts of the 1950’s by Coca Cola which suggested women should stay at home. It is clear from the figures by Douglas Cooney that the mens’ facial products industry has dramatically increased and from the research and observations from Men’s Health (2014) and the Daily Mail (2014) it would appear that these products with suggested tips and tricks for men’s grooming are essential to the twenty first century man.  This shows that men are continuously becoming more interested in facial products; this supports the notion of an increased use of men’s facial products regardless as to whether this began though male use of female products and that there is now a clear target audience for male specific products.

 

References

The Smell of a Man, How the Feminisation of Men Started in the Bathroom | Nick Clements. 2014. The Smell of a Man, How the Feminisation of Men Started in the Bathroom | Nick Clements. [ONLINE] Available at:http://www.huffingtonpost.co.uk/nick-clements/masculinity-mens-fragrance_b_3981102.html. [Accessed 1 February 2014]

Are Men Becoming More Feminine

When researching into the amount of time men now spend on getting ready it is noted by the Daily Telegraph (2011) that there has been an increase and this amount of time is actually longer than it takes for a woman to get ready. Although this information is not specific by occasion Men spend 81 minutes a day getting ready while women 75 minutes a day.  This suggests men are becoming body conscious and want to spend time on grooming to look good. The Daily Telegraph stated that that men spend 13 minutes choosing their outfit in the morning compared to 10 minutes that it takes for a woman to decide. They also spend 18 minutes on shaving and spend an extra 10 minutes on cleanse, tone and moisturising  compared to 14 minutes it takes for a woman to groom . Scope research, which was conducted as part of the charity’s Great Donate – One month, One million Items challenge found that 89% of men owned between one and 15 unworn items of clothing.  This information shows how men are increasingly becoming more likely to use facial products and more concerned about their appearance. This is a different attitude that was suggested in 1970’s by Nick Clements (2013) where men should not smell nice. It justifies that there is evidence men are beginning to conform to the facial products provided by the industry and this is being done while women are carrying out everyday tasks and increasing their independence.

Are Men Becoming More Feminine

Are Men Becoming More Feminine

 

 

 

 

 

 

 

 

References

Women spend twice as much time as men on chores – Telegraph. 2014.Women spend twice as much time as men on chores – Telegraph. [ONLINE] Available at:http://www.telegraph.co.uk/news/newstopics/howaboutthat/6263816/Women-spend-twice-as-much-time-as-men-on-chores.html. [Accessed 21 March 2014].

Organic Pirate – Final Images

The chosen brief was ‘Organic Pirate.’ This campaign was to be launched without any budgeting constraint and created with any suitable, effective media.

Organic Pirate    Final Image

Organic Pirate
Final Image

The photos over all were good, the make up created was effective on the shoot. Although this could have been enhanced with body art using the logo Incorporated in the make up.

Creating the make up on the male models was beneficial for research behind my dissertation title. In the images the men look effect with the make up on, and the supports my market research behind creating a male make up brand also.

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