Advert in 1950’s

Advert 1950's

Advert 1950’s

In the 1950’s Women were encouraged by adverts such as Pepsi Cola to keep a man happy by cooking and cleaning for him. Adverts which promoted women to be a stay at home wife and look after men are now to be seen as sexist and yet the Yorkie advert, which in turn portrays another sexist image, created 30.8% increase in sales stated the Campaign Live Magazine.

This will be discussed in my next blog post.

 

 

 

 

 

 

 

 

References

Unapologetically Female: Yorkie: It’s Not for Girls!. 2014. Unapologetically Female: Yorkie: It’s Not for Girls!. [ONLINE] Available at:http://www.unapologeticallyfemale.com/2007/03/yorkie-its-not-for-girls.html. [Accessed 23 March 2014]

Understanding 60s Womens Liberation Movement by Carolyn Teasley | Life Paths 360 . 2014. Understanding 60s Womens Liberation Movement by Carolyn Teasley | Life Paths 360 . [ONLINE] Available at:http://www.lifepaths360.com/index.php/understanding-60s-womens-liberation-movement-13722/. [Accessed 4 February 2014].

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