When researching into the amount of time men now spend on getting ready it is noted by the Daily Telegraph (2011) that there has been an increase and this amount of time is actually longer than it takes for a woman to get ready. Although this information is not specific by occasion Men spend 81 minutes a day getting ready while women 75 minutes a day. This suggests men are becoming body conscious and want to spend time on grooming to look good. The Daily Telegraph stated that that men spend 13 minutes choosing their outfit in the morning compared to 10 minutes that it takes for a woman to decide. They also spend 18 minutes on shaving and spend an extra 10 minutes on cleanse, tone and moisturising compared to 14 minutes it takes for a woman to groom . Scope research, which was conducted as part of the charity’s Great Donate – One month, One million Items challenge found that 89% of men owned between one and 15 unworn items of clothing. This information shows how men are increasingly becoming more likely to use facial products and more concerned about their appearance. This is a different attitude that was suggested in 1970’s by Nick Clements (2013) where men should not smell nice. It justifies that there is evidence men are beginning to conform to the facial products provided by the industry and this is being done while women are carrying out everyday tasks and increasing their independence.
Women spend twice as much time as men on chores – Telegraph. 2014.Women spend twice as much time as men on chores – Telegraph. [ONLINE] Available at:http://www.telegraph.co.uk/news/newstopics/howaboutthat/6263816/Women-spend-twice-as-much-time-as-men-on-chores.html. [Accessed 21 March 2014].