When looking into one of the first adverts for mens’ hair products produced by ‘The Dry look’; the irony is that the tag line states, ‘found in mom’s basement.’ This shows that men initially followed women in their way of styling and grooming and as no alternative male products were available, used women’s products to achieve this goal. Concluding that men only continue to use facial products to conform to what adverts and society suggests, similarly to the adverts of the 1950’s by Coca Cola which suggested women should stay at home. It is clear from the figures by Douglas Cooney that the mens’ facial products industry has dramatically increased and from the research and observations from Men’s Health (2014) and the Daily Mail (2014) it would appear that these products with suggested tips and tricks for men’s grooming are essential to the twenty first century man. This shows that men are continuously becoming more interested in facial products; this supports the notion of an increased use of men’s facial products regardless as to whether this began though male use of female products and that there is now a clear target audience for male specific products.
The Smell of a Man, How the Feminisation of Men Started in the Bathroom | Nick Clements. 2014. The Smell of a Man, How the Feminisation of Men Started in the Bathroom | Nick Clements. [ONLINE] Available at:http://www.huffingtonpost.co.uk/nick-clements/masculinity-mens-fragrance_b_3981102.html. [Accessed 1 February 2014]