In 2007 Tom Ford brought out a campaign for a fragrance for men. Rae Chen 2014 stated that this advert displays a strong patriarchal power dominating approach. The adverts were then reintroduced but the subject became less male dominating in order to appeal to a female based audience as well. However, Chen argues that both sexes are still photographed is a different way to portray a stereotype, the women more sex appealing and the male strong and handsome. Although the independence of women has increased they are still portrayed as objects in adverts, even by the highest of brands.
Coming to terms with Tom Ford (maybe).. 2014. Coming to terms with Tom Ford (maybe).. [ONLINE] Available at:http://thenotice.net/2013/11/sexualization-and-agency-of-women-in-advertising/. [Accessed 1 May 2014].