Tom Ford launched his male make up brand in 2013; Juan Betancour a famous icon represents the brand. Ford, T (2012) stated in Vogue that he tried all of his own products and he argued that people should be aware that he believes in his own brand. The advert is very masculine as it features Juan Betancour solely applying facial products and the end finish is him dressed in a suit. It gives off the impression that this is his daily routine while still looking well groomed throughout. It shows that he is happy to apply these products and there is an over voice which opens ‘I believe taking care of oneself adds quality to life, and looking the best you can is a show of respect to those around you.’ The advert is interesting and the calm music and black backdrop makes is mysterious and enticing. This advertisement ploy makes the products more appealing to men as the aim of using a famous icon is to encourage consumers to buy the product and feel secure that stars such as Juan Betancourt carryout this beauty routine out on a daily basis.
Would your boyfriend spend $78 on concealer? Tom Ford launches luxury make-up and grooming line for men | Mail Online. 2014. Would your boyfriend spend $78 on concealer? Tom Ford launches luxury make-up and grooming line for men | Mail Online. [ONLINE] Available at:http://www.dailymail.co.uk/femail/article-2344694/Would-boyfriend-spend-78-concealer-Tom-Ford-launches-luxury-make-grooming-line-men.html. [Accessed 23 March 2014]